In February 2024, we founded Staaltro with the question: How can we increase the value of waste? We quickly discovered that the construction industry generates 40% of all waste and 36% of global emissions. With EU regulations pushing the industry toward sustainability, the demand for climate-neutral materials is growing. We saw an opportunity: Why throw things away when we can give them a second life? That’s why we teamed up with the industry to build smarter reuse systems. Fast forward to today, and we’re already putting our ideas to the test—starting with cable trays in a pilot with OBOS. And this is just the beginning!